Abu Dhabi Media officially launched "Radio 2" in April 2017 with a focus on playing the best feel good music from the 80's, 90’s, and 2000’s to deliver content suitable for all listeners across the UAE. Radio 2 offers the most familiar feel good songs of core artists presented by radio hosts that are authentic and relatable and that can also be seen at outside broadcast events whether it be a festival, concert, or lifestyle event where Radio 2 listeners are sure to be. With an emphasis on delivering the most comprehensive local content of any station in the Emirates, Radio 2 sets itself apart by providing local and engaging content, solid interaction with its listeners on-air and social media interactivity that gives it access to the pulse of society.